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Performance, or affiliate marketing, continues to be a big buzz phrase in the online marketing community. But what specific benefits can your business gain from it? Do you even have the correct type of business to pursue affiliate relationships?
Important questions to consider before you commit human and financial resources to the project.
We all know that B2B marketing is far different from traditional B2C marketing. You need to impart a different message, and you need to gain leads above all else. Consumers are initially more likely to buy on the first visit to your site if you're selling flowers or shoes than is a company to purchase $200 Cheap Kieran Trippier Jersey ,000 worth of software without negotiation and discussion.
As part of your strategy in determining whether or not affiliate marketing can assist you, you need to determine the following:
What is our current cost of acquisition? Is it currently where you want it to be, or is it, like for many companies, sky rocketing out of control. If it's currently too high Cheap Kevin Wimmer Jersey , a good affiliate program could help you level it out, and bring it into the parameters that will allow you to show positive growth.
How long is your sales cycle? The traditional affiliate sales force is used to an instant turnaround for the web traffic they send your way. At the outside, most sales take place within thirty days from the initial click through. If your sales cycle ranges 2+ months and up, will affiliates be interested in promoting your brand? The answer is maybe. You could look at a per lead payout, leveraged by a sales commission at closing. There may be other opportunities as well. To say the least Cheap Juan Foyth Jersey , though, you may encounter some resistance from the super affiliates, until they fully understand what they can gain from a relationship with you.
Will companies buy your product online? It may seem like a simple question, but unless you want an affiliate program that is intensely manual, you need your customers to click the Buy Now button. The option exists to manually add commissions for off line purchases through your traditional sales force if they were referred by an affiliate Cheap Josh Onomah Jersey , but not only does that include work, it could also weigh against you with the super affiliates because of the increased possibility of over sights, mistakes, and even fraud. No one is going to trust you right out of the gate.
Are you willing to compensate sufficiently? The other challenge with B2B affiliate marketing is going to be a lower conversion rate than most super affiliates appreciate. If they are getting 3 sales every 100 clicks with a B2C program, they will be programmed to expect the same from you. More than likely Cheap Jan Vertonghen Jersey , that's unrealistic. So it must be made up for with strong payouts for the sales that do close, or at least a decent close payout coupled with a per lead payout. There are a couple of different ways to approach it.
With all of this being said, I want to stress that affiliate marketing is a viable sales channel for B2B. With the proper guidance, you can lower your cost of acquisition, fill your sales pipeline Cheap Hugo Lloris Jersey , and broaden your customer base dramatically.
Technology today has reached a level that makes nothing really seem impossible. There was a time when we had no cell phones and so we could not even talk to one another as freely as we do today. But now with the GPS system involved in all smart phones we can also track each other's location. Now that's just crazy, isn't it? Or is it?
The Global Positioning System (GPS) is a satellite-based navigation system made up of a network of satellites placed into orbit by the U.S. Department of Defence. GPS was originally intended for military applications, but in the 1980s, the government made the system available for civilian use.
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